Positioning Strategy of Grameen Phone

Situating Strategy By making item, administration, station, individuals and picture separation Grameenphone arrive at the purchaser contact point all the more successfully and effectively in contrasting and their rivals in the exceptionally serious media transmission division. 1. Item Differentiation: Network (best, quality): Grameenphone has the biggest system with the most stretched out inclusion around the nation, bringing 98 percent of the populace under the inclusion of its system. The whole Grameenphone arrange is additionally EDGE/GPRS empowered, permitting GP endorsers of access the Internet from anyplace inside its inclusion area.The 10,000 Base Stations are situated in around 5,700 destinations around the nation. The organization has so far contributed more than BDT 10,700 crore (USD 1. 6 billion) to manufacture the system foundation since its commencement in 1997. It has contributed over BDT 3,100 crore (USD 450 million) during the initial seventy five percent of the prese nt year while BDT 2,100 crore (USD 310 million) was put resources into 2006 alone. Grameenphone is executing a forceful turn out program by putting in new system components with an accentuation on keeping up quality service.A number of steps are being taken to recognize the issues spots in the system so as to continually improve quality. Extraordinary endeavors are being taken to continually screen and guarantee arrange quality in the urban regions. In Dhaka and other significant urban communities in-building inclusion arrangements and microcells have been conveyed to give improved inclusion in significant tall structures and occupied road intersections. 2. Administration Differentiation: Business Solutions is a finished, quality business interchanges administration from Grameenphone †planned particularly for the business network in Bangladesh.Their Business Solutions groups are here to help furnish their clients with tweaked media communications arrangements through discussion with their clients. Informing Services GrameenPhone have different informing administrations permit the clients approaches to convey more intelligent, quicker, more proficiently and more expense viably in a hurry. SMS (Short Message Service): Fast and reasonable informing through SMS. Send a SMS to any cell phone in Bangladesh and to in excess of 115 nations with their global SMS administration. Voice SMS: Save time and customize message through a voice SMS.This administration gives the adaptability to record it as long as 120 seconds of sound †MMS (mixed media informing): The MMS administration furnishes to take pictures redo it with movement, music, video cuts and send it over the globe in practically no time. Cell email: Send messages without a PC. With cell email, Customers have the offices to email any GP number through a SMS and email any PC over the globe. SMS Banking: Enjoy bother free record refreshes from eminent banks like Standard Chartered Bank, BRAC Bank, Bank As ia, and so forth. Client ServicesGP endeavor to deal with their clients all broadcast communications needs. Key Account Managers and Customer Service Managers are doled out to give organized support of Business Solutions subscriber’s directly from the earliest starting point of the relationship. Need Service GP have confidence in the significance of human touch in the business world. As they step into third year of giving inventive correspondence arrangements, Business Solutions plans to give upgraded need administrations. Organized Hotline 121 Enjoy organized client assistance by essentially dialing 121.Dedicated clients care supervisors are accessible nonstop, 24 hours every day and 7 days per week just to serve. Business Solutions postpaid supporters can call 121 completely liberated from cost. Worth Added Services Take client business higher than ever. Business Solutions pioneers in presenting best in class Value Added Service to help. Missed Call Alert Missed Call Alert and get SMS notice of the endeavored cancel when telephone was. To buy in the administration, type on and send to 6222. Stock Information The most recent updates of the Dhaka and Chittagong Stock Exchange are currently in buyer palm.To profit this administration, go to GP WORLD (wap. gpworld. com), at that point Business City, and download the Bull application. 4. Channel Differentiation GP increase upper hand through the manner in which they plan their channels inclusion aptitude and execution. 3. Individuals Differentiation: Almost a large portion of the all out number of workers of GrameenPhone Ltd. today (Tuesday), partook in the organization's greatest client care program to date. â€Å"This client assistance battle follows up on the â€Å"Stay Close† guarantee from GrameenPhone.As a mindful organization, GrameenPhone values its endorsers, remains by them and deals with them when they need help,† clarified GrameenPhone CEO Anders Jensen. Supervisory crew drove by, more than 2000 workers, speaking to the greater part of the useful divisions and all the provincial workplaces of GrameenPhone, went through the day connecting with the clients in 124 well known neighborhood and significant open places the nation over. The reason for existing was to collaborate with the clients, help them in unraveling their cell phone related questions, and show Grameenphone's dedication as an accommodating and client situated organization. . Picture Differentiation GrameenPhone logo separates from different organizations. Therefore client effectively distinguish them in the market, which is another successful upper hands for GrameenPhone. Situating Statement: Company and Brand Positioning ought to be summarized in a situating articulation. GrameenPhone situating articulation is â€Å"Stay Close† which clarify that client can without much of a stretch express their feeling with their nearby family members and companions through utilizing GrameenPhone.